Impact of New Communication Age (NCA) on Broadcast Journalism in Nigeria

Abstract

This work explored the New Communication Age and its impact on broadcast journalism in Nigeria. It was discovered that the NCA to a great extent influenced and affected/impacted broadcast journalism/media in Nigeria. The technological determinism theory and the global village theory served as anchor for this work. In the course of this work, it was realized that NCTs have made broadcast journalism much easier and enjoyable by reshaping how news is gathered, processed, and disseminated and also introduced trends such as webcasting, internet radio, live streaming on the net, call in Programmes which enable them to know their listernership and how effective their Programmes are. This work therefore concluded that New Communication Age(NCA) to a very great extent have revolutionised broadcast journalism in Nigeria through their ability to ehnabce webcasting, internet radio, audience call-in programmes in radio stations, live telephone interviews in studios,  live video calls between presenter(s) in TV studios and interviewee as done in Channels TV, AIT and others. However, this study recommended that Nigerian broadcast media practitioners should be adequately trained and educated on the legal and ethical constrains of broadcasting so that they don't get carried away by these advancements and trade good taste and ethics of objectivity, fairness and balance, honesty, truth, accuracy, etc for speed and immediacy, and for recognition of being first to come up with a report; Broadcast media journalists should be more careful in the application of ICTs in their operations so as not to let their ethical standards fall as it is easier with the ICT.